Hello all and welcome to ‘A Bran Nue Day for Indigenous Film’! I hope you all enjoy this page and everything it has to offer!
Before I begin this blog post, let me first clarify what the title refers to! The title a ‘Bran Nue Dae’, makes reference to an Indigenous film by the same name. The 2009 film, directed by Rachel Perkins, follows a rebellious young man (Rocky McKenzie) who runs away from home, but returns after experiencing an amazing journey. This film is the perfect addition to the title of my campaign, as it represents elements of freedom and family.
Please view the links – Bran Nue Dae Trailer and Bran Nue Dae- performed by Dan Sultan [Bran Nue Dae Soundtrack]
You may also be wondering about the specifics of the campaign! Here are a few important insights…!
Indigenous films are strongly overlooked
- Indigenous films are strongly overlooked by the Australian film industry and the general public.
- Australian films are not valued, as they are perceived by many as a bad form of cinema. Individuals feel as if Australian films are ‘bad copies’ of international styles.
- Further, Indigenous films are viewed in a negative light as people are ‘indifferent to the whole subject of Aborigines’.
Australian Box Office Statistics
- Over the past 32 years, 56 percent of films released in Australian cinemas have come from the United States (Number of films released in Australian Box Office)
- These figures were consolidated in 2015, as of the 539 films released in Australia, 192 were from the U.S.
- Only 33 Australian films were released in 2015, which comprised of 6 per cent of the overall box office.
Source – Screen Australia 2016
The Nature of the Australian Film Industry is Swayed
- The nature of the Australian film industry is swayed, as people do not prioritize small Indigenous films.
- The public is seen to be solely focused on seeing a film that has a ‘star’.
- This fact is evident as from 2012, only one indigenous film has been theatrically released per year in Australia (Screen Australia 2016).
- In 2014, Rolf de Heer’s film ‘Charlie’s Country’, was the sole Indigenous film released.
In order to solve some of these issues, our campaign will focus on promoting Indigenous films in Australia.
Stay tuned for interviews and reviews (and plenty of more interesting information!!)
Top Picture Source – Rusty Stewart- Flickr